You know how the saying goes: If it's not broken, don't fix it. And that seems to be the philosophy that Costco has stuck to when it comes to its pumpkin pie. The recipe for the pie has remained unchanged since 1987. Costco's pumpkin pie is so beloved, the big-box grocery chain sells millions of them every year.
This obsession makes a ton of sense. Why bake for the holidays when you can buy a pie for every holiday party you're attending in one shopping trip? According to Market Insider, in 2015 Costco sold 5 million pumpkin pies, which is all the more impressive given that the pies are only available for four months, from September to December.
from Kitchn | Inspiring cooks, nourishing homes https://ift.tt/2QCNLZc
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