Recently, a video appeared on YouTube which drew the attention of many a budding businessperson: A couple named Juston and Kristen Herbert, who live in Los Angeles, revealed how reselling cult-status Trader Joe's products on Amazon has helped them leave the 9-to-5 lifestyle behind. The simple scheme has turned out to be highly lucrative for the Herberts, who say they made nearly $30,000 just by reselling Everything But the Bagel seasoning. Yet some newcomers to retail arbitrage — the practice of buying a product at a low or discounted price and then reselling it online at a markup — might wonder if selling Trader Joe's items on Amazon is entirely legal.
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