Two summers ago, less than six months after an eBay bidding war over a Flamin' Hot Cheeto resembling Harambe (the late Cincinnati Zoo gorilla turned Internet meme) reached upwards of $100,000, I found myself standing in a hall of mirrors filled with an assortment of oddly shaped Flamin' Hot Cheetos submitted by people all across the country. The cheese dust-covered oddities were affixed to mini pedestals in plexi-glass display cases just begging for tourists of the most highly trafficked area of New York City to Instagram them.
It was there, in a limited-time-only Cheetos exhibit in a corner of the Times Square Ripley's Believe It Or Not!, that I asked myself: How on earth did we get here? Let's look at the facts.
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